[GA4/GAds 👇] Did you know that with CONSENT MODE you send DATA to all these platforms?

At present all Google Services can receive data labeled with consent by default. This is due to the Digital Markets Act (DMA).

📣 If your business requires limiting data sharing among Google services, in addition to indicating in the consent banner which Google services receive user data, you should select in GA4 only those Google services authorized to receive user data for measurement and personalization.

🔎 In GA4, you can find this feature under Data Stream → Configure tag settings → Scroll down and click Show More → Manage data use across Google services

FYI “Updates to consent mode for traffic in EAA”: https://support.google.com/tagmanager/answer/13695607

What do you think about that? 👇

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