👨🏫 The Bounce Rate is the percentage of sessions that were not engaged.
Engagement rate and Bounce rate are important metrics in Google Analytics that enable you to measure and analyze user engagement with your website or app.
🙆♂️ However, cookie consent can affect these metrics…
I anticipated it in this post, “CONSENT MODE V2 Basic means JEOPARDIZES your BUSINESS“: https://www.linkedin.com/feed/update/urn:li:activity:7170334745145270272/
I created the infographic you see below that shows the scenarios, both known and less intuitable (see case 4), that can alter the actual value of your website’s bounce rate 👇
❓ Have you noticed any change in your Bounce Rate since you implemented Consent Mode?
Note: I am also referring to the time for those who implemented CoMo V1, not just those who have recently implemented CoMo V2 directly.
ℹ if you have already implemented CoMo v1, you will not notice any difference in bounce rate with CoMo v2.
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