Which AI Search Engines your Target audience prefers?

The response can be obtained by applying this filter in GA4:

Dimensions: Page referent, Session source/media

Metrics: Sessions

Filter: Page referrer maches regex

^https:\/\/(www\.meta\.ai|www\.perplexity\.ai|chat\.openai\.com|claude\.ai|chat\.mistral\.ai|gemini\.google\.com|bard\.google\.com|chatgpt\.com|copilot\.microsoft\.com)(\/.*)?$

Applying this setting in GA4 to a high-traffic website resulted in the report you see in the screenshot, but the value of traffic from AI was 0.00001% of the total traffic.

It is also interesting to observe the attribution channel, however this is negligible to date, but may increase in impact in the future.

Try it yourself and let me know how many sessions you get from the clicks in the AI responses.

Post on Linkedin here.